2015 — 2018

Yandex Market

product design

First Year
On main marketplace started from redesigning product card which generates automatically based on shops offers, which improved main marketplace performance. Designed interface and graphic style for curated collections of products. The style relies on algorithm based random, colorful geometry. In addition, we built style images Generator with Alexandra Nekhaeva and did Ted-like talk about it. With one press of a button it creates 11 pictures that needs to be created for publishing one collection

"A marketer fills a simple form with a title and an image, and then the generator proposes an endless number of variations, all of which conform to design guidelines" — Yury Vetrov.

Algorithm-Driven Design: How Artificial Intelligence Is Changing Design

In Market for Partners (b2b) did first version of Brands Control Panel. It helps manage official brand retailers on main marketplace, connect them through API and analyze some stats.

In Market for Shops worked on bid management interface redesign. Ohhh shit... Well, to be simple, that is the place where shops manage their product offers on the main marketplace. It's in my TOP3 most favorite and difficult tasks ever.

Second Year
Designed guidelines for commercial banners on search results page. Worked on product review form redesign. Dug into step-by-step interface, adding parametric estimation for goods and narrowing down amount of text fields. Did second version of Collections, and lots of product card concepts. Improved recommendations and search field (highlighting parametric suggests, autofocus, richer suggest, search receipts).

In Market for Partners continued developing Brand Control Panel. Did widgets and their settings, a product model manage and review moderation interfaces.

At that time, Yandex Market's monetization model has slightly changed, and with Ilya Nikanorov continued getting better on bid management interface. Wild excitement.

Third Year
For several months did experiments on search results page (new category tree for example). Started working on making product snippets more clean and visual. Redesigned search suggest fields. Designed first version of Chinese goods department.

Did new and shiny procrastination with recommendations feed with outstanding products on main page for touch and desktop devices.

Toward the end of 2018 worked on improving recommendations and exploring discovery shopping experiences.